Attention spans have fallen sharply these days due to social media, entertaining videos and sensory overload.
- 10.000+ advertising messages are displayed to a single consumer per day
- Search engine advertising has become 47% more expensive over the last two years
- From 3000 messages, advertising blindness occurs: recipients cannot remember them.
Messages must fulfill two essential characteristics: Attract attention and anchor information sustainably.
Imagine leading your audience on a digital journey across multiple sites, where they can chat, like, comment, and even join video calls directly through their avatars. Whether you’re launching a new product, building brand awareness, or educating your audience on important issues, Weblin’s engagement tours provide a unique platform to capture attention and drive meaningful interactions. This innovative layer of gamification brings your audience back from ad fatigue and helps anchor information in a way that’s memorable and impactful. With Weblin, your brand becomes not just another message but an experience that users remember.
How it works
Weblin achieves exactly that: through avatars, as which the web users appear on the visited web pages, which can communicate with each other.
- Install the Browser Extension and your avatar will appear on the website.
- Avatars can chat, post, like, comment or start a video call
The extension acts like a layer over the individual web pages. The web pages are connected to each other through this layer.
“Attention span is a mysterious thing. Good ideas can be forgotten in a matter of seconds. Give the brain something new and it will remember it for a lifetime.”
With this technology, engagement tours can be guided through the web: with search queries, information, products, brands, etc.
Users are guided through various selected websites in an engagement tour, where they meet other avatars from the community and interactively solve tasks.
The use cases for engagement tours are very diverse, the possibilities without limit!
More Awareness
Guide your community with branded avatars across web pages or subpages with information that matters to you.
A New Product
Have the target group solve tasks on different websites. The reward is immediate, for example, the target group receives a discount code for the product at the end of the tour.
Raise Awareness for Topics
Guide your target audience through different informative websites as part of a web quest. How about building an electric motor for Tesla?
A fictitious example of how the attention span problem can be solved for an exemplary brand
Imagine a campaign for EcoWear, a sustainable fashion brand seeking to raise awareness about eco-friendly materials. Through a Weblin engagement tour, users are guided on a journey across various curated websites that showcase the environmental impact of fast fashion, sustainable alternatives, and the craftsmanship behind EcoWear’s clothing line.
As users progress, their avatars can interact with others on the tour, exchange insights, and even take short quizzes on sustainability practices. Each milestone rewards them with something tangible, like discount codes, exclusive early access to new collections, or points they can accumulate for eco-friendly rewards.
At the tour’s end, participants receive a certificate as “Eco Ambassadors” — a badge they can proudly display on social media, spreading EcoWear’s brand message organically. This engaging, interactive experience allows EcoWear to move beyond traditional ads and create a memorable, shared journey that deepens brand loyalty and makes a lasting impression in a world where attention is in short supply.
Experience the Climate Awareness Tour
Our Climate Awareness Tour for Greenpeace provided playful information about different aspects of climate change. Have a look: https://weblin.io/ClimateAwarenessTour
Their concrete advantages to fight the attention span are manifold and valuable at the present time.
- A weblin tour is an easy-to-establish gamification tool and communicates messages to the target group in a playful way.
- Compared to conventional ads, the target group engages with the brand / the topics for a significantly longer time.
- A weblin tour is exceptional and innovative. By establishing it, you are a pioneer of digital communication with interfaces to blockchain technologies.
- The creative development and implementation of the tour can be individualised to your needs and inserted in line with existing communication.
Let’s discuss the various options in a discovery call.
Connect: https://onehourattention.de/contact/
